Tag Archives: Joanna Stern

Is Public Super-Fast WiFi the Poison Apple?

LinkNYCWith crazy-high download speeds being provided as an alternative to mobile data while you traverse city blocks, it might seem like the connectivity gods have answered our prayers. Joanna Stern of the Wall Street Journal found that she could download a 2-hour film weighing 1GB in a mere 45 seconds while standing near one NYC’s WiFi booths – part of LinkNYC. Having such incredible speeds as pedestrians will do wonders beyond causing the increased annoyance of “pedi-pileups” while distracted walkers screech to a halt to respond to texts, emails and now, videos.

While LinkNYC/CityBridge is just the latest to join Google, Boingo and others to provide really fast municipal or public connectivity wherever you are, its business implications on the growing Internet of Things is huge. Rather than requiring data access for every device – like what’s in play now – we’ll be able to leave our devices on Wi-Fi only and still have full functionality for a fraction of the cost. For those who bought Family packages from T-Mobile or Verizon and used up half of the accounts on their multiple array of devices, this allows them and everyone else to take on more mobile products that require connectivity without having to worry. Certainly, this changes the economics for the consumer, the data seller and the product/app distributor…

What we will have to worry about – and what Stern does a solid job of laying out options to protect against – is the increased opportunity for hackers to access our information. Whether by faking-out our devices or purely taking advantage of our protective naivete on these networks, there will be hundreds/thousands of ways to gain access to our hard-won stuff (files, photos, messages, posts, passwords, fetishes – whatever we’ve deemed necessary to save on our devices) while we walk the streets.

But, knowing how much this connectivity can help us live our lives, we can gain a small bit of insight on how to protect ourselves from Stern. And, while it’s odd that we might have to pay to protect ourselves from free offerings, it will hopefully be worth it in the long run. Just be sure to have someone test the (big) apple before you take a bite.