Tag Archives: Intel

CES 2013 Show Recap and Technology Tidbits

Another CES has come and gone. And, much like in the past, there’s some cool things that you can’t wait to see hit the market.  There’s also some things you don’t want to see hit the market.  There were a number of “wow” factors as well as some “scratch your head in wonder” factors.  Some may never see the light of day and some are already there.  One of the most interesting elements was the tracking of progression from one year to the next – both in the show itself and the technologies it showcases. The show itself is now covering even more square footage.  So, with the feet showing more wear and tear, what follows is a collection of thoughts and tidbits.

Microsoft’s Huge Cost Savings
Before getting into what was actually on the floor, there was a lot of press was devoted to Microsoft’s pulling out of CES – no booth and no keynote. Kudos to them on still making a huge Keynote splash by crashing Qualcomm’s Keynote with Steve Ballmer walking on stage and presenting Windows Mobile 8. Who knows how much they saved in sponsorship fees, Keynote production costs and the actual cost of the booth.

Starting At Innovation

In years past, I’ve made it a habit to start the show at the main hall, but switched it up this year and began at the Innovation Hall in the Venetian.  What used to be a showcase of the Innovation “Best In Shows” on the convention center’s main lobby floor has expanded – even if it’s not so close to the main floor.  The great thing about the Innovation Hall is that it provides a quick overview of what’s new and cool.  You can’t interact with most of the things, but it easily provides the opportunity to determine what booths you don’t want to miss on the exhibition floors.

What has made it even more interesting is the grouping of small, up and coming companies in the hall around the “Best of” displays.  These are the budding companies who may have a cool idea but don’t really have the strongest marketing and certainly don’t have the market share (yet) to be on the main floor. There are probably more misses than hits, but its always fun to find the hidden jewels.

Future Home – Whirlpool

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Though not a start-up by any means, Whirlpool used this space to show off possible future tech.  In the image above, they considered this to be a futuristic fireplace – where people could sit around a table with weird lighting from the table and above and have the food kept warm by the lighting. My takeaway was that it could work on the Gallactica or in Buck Rogers, but it will be interesting to see if this becomes a common feature in the next 20 years…

3D Printing

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While there was only one 3D printer in this hall last year, the ones presented this year made last year’s seem like it was from the stone ages.  The precision printing of objects directly from digital files is very cool to see in person.  In the top image, you can even see a guitar made from a 3D printer.  While still somewhat rudimentary, you can really see some true future benefits from the development of this technology.

Autos and Accessories

Moving on to the Convention Center, we restrained ourselves from going into the Main Hall and went into the North Hall instead – where mobile accessories and Auto products reign. After a while in this hall (and the entire show for that matter) you feel like you never want to see an accessory again.

One thing that I found funny in the accessories was this product from Pure Gear that adds an analog game to the iPhone.  Made me laugh because you would assume there’s an app for that.  Perhaps they figured they’d pass on the charging cover and just provide something to do for when your battery dies out.

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Audi has been on the floor in this hall for a few years and their booths are quite spectacular. With Lexus joining the fray and promoting their future self-driving car, they provided some communication competition for Audi, but the Germans still mastered booth mystique.  Even with the lack of clarity in terms of what Audi was selling, their booth was hands down the winner.

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Lexus

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Audi

And, just in case you were wondering about the safety of texting and driving in Los Angeles – or anywhere for that matter – consider the computing power found within the newest LAPD cars…

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Connectivity

On the upper floor of the South Hall, the heavy hitters were all about connectivity and processing.  Verizon was showing off every use of mobile under the sun, Qualcomm was highlighting everything that uses their chips/processors (plus providing their usual coffee stand) and Alcatel Lucent was demoing all the ngConnect stuff.  The connected displays we worked on were well received by numerous entities coming through – from Telcos salivating over the opportunity for transactional revenue to mall and other large-scale public venue corporations excitedly discovering how their locations can be reinvigorated through dynamic, connected signage.

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There was a bunch of other stuff to see on the floor that was interesting for about a minute and then you moved on.

Sadly, I didn’t get much time on the bottom floor of the South Hall, but I did see a few things of interest.  The first was a robot window cleaner to complete your collection of the Rhoomba and the Mint.  I wish I could find more, but the company member who was there wasn’t too open with information.  One thing of note about that lower hall was that there was much more breathing room. There was an opportunity to have some fun with your booth design – which one company selling bluetooth enabled outdoor active speakers did.

The Main Event – Main Floor

This year, I entered the main hall in a way that I hadn’t before.  In addition to not being the first hall I entered, I only spent a short period in there on the first day and then didn’t go back in until the middle of the second day.

When we first went in, we just went into the LG booth because it has the best entrance – with the huge 3D wall.  This year, what really caught my eye (and was my most memorable technology from the show)was the Ultra HD 84″ screen that was just beyond the wall.

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Obviously, it can’t be seen here, but what makes it spectacular is the fact that LG has seemingly mastered 3D over the past year.  Their glasses have always been great, but their 3D was only good for things coming out of the screen toward the viewer.  This monitor caught my eye because of the addition of a great depth-of-field.

Regardless of how blown away I was by the Ultra HD, I had to laugh when I got to a nearby screen for 3D gaming.  The screen looked great, but they highlighted the use of a mobile phone to control the gameplay. When I tried to play the game using it, I had to constantly look down at the controller – which wasn’t in 3D.  A cool concept, but with its flat screen, mobile devices as controllers just don’t make sense.

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On the way out of the hall, I stopped at the Intel booth which seems to have literally blossomed without Microsoft being so close.  I sadly don’t have any images, but built an interactive Ultrabook display that looked like a tree.

The next day was the accidental discovery that was my favorite content of the show as well as led me to my favorite audio piece at the show – both of which were at the DTS booth.

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My favorite content was the interview by Nic Harcourt with the engineer for most of the Beatles’ albums – Geoff Emerick.  Geoff’s frankness and stories from those days were fascinating in how they would create effects in an analog world that still hold their own in a digital one.

After the interview, we were able to sample a new DTS product called Headphone.X that effectively can turn any set of decent headphones into an 11.1 sound system.  Their demo did a great job showcasing this new technology.  But, as with many things shown at CES, it will take a while to even cycle the newer processors that can handle the technology into the market.  When I asked, I was told that Qualcomm is the only one providing a processor that can handle it – and then the audio still needs to be build in 11.1.  So who knows when we will actually be able to enjoy.

As for the rest of the main hall, it was even more about lights and action and overwhelming stuff.  The biggest players are Samsung, Sony and Panasonic.  Sony’s area was huge and provided a lot of room to walk around and see their version of the largest OLED.

Panasonic was throwing everything out there from screens to beauty products to a first-class cabin on Air Singapore.  They even had their own version of the largest OLED. Their booth was somewhat easy to move around, but the presentation was dry and I am still trying to figure out who would want the 20″ tablet they were showing off.

I will say this for Panasonic: they did a very good job of conveying how their technology makes it into people’s lives – both in the home and in business.  One example is their presentation of POS solutions through tablets. They drew people in with their organic menu and allowed the technology presentation to get people over their disappointment that there wasn’t actually healthy food available on the floor.

Finally, the booth that exemplifies all that is CES can be found in the middle of the main hall – Samsung.

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Samsung has usually had the coolest things to show and have always generated the largest crowds.  Sadly, their booth design is an assault on the senses.  It is so overwhelming that you don’t know what to look at, where to go or why to care.  Taken in doses, the content is more palatable, but that controlled dose pattern is very hard to pull off.  Without a doubt, there were many great items that were missed due to the hubbub.

But, I guess in the end, that’s what CES is all about – and what drives people to come back – the exploration for that next great thing.

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Sony Wins With Tic-Tac Box Sized Ultrabook

Blowing everybody away this weekend, Sony unveiled their full-powered Ultrabook that is the size of a quarter.  I’ve mentioned here before how Intel has been trying to get the word out and Sony has done it majestically with its Vaio Q product. As stated in the post title, this product that is smaller than a Tic-Tac box is sure to make Sony a winner and bring Ultrabooks to the forefront of every consumer’s mind.

Something must have been happening this weekend for a number of technology companies to launch products with Q at its core. The other big one is the Quest option for Google’s Map product. Oddly launching on a Sunday, users were able to find a button for Quest in the upper right corner at maps.google.com after they entered the address.  By doing so, the service provides a wonderfully simple 8-bit chroma version of the map (of course, this is all in honoring the game, Quest).  As you can see in the map of my neighborhood, it does me a huge service by pointing out the things that are most important – a park, a diner and a mexican restaurant that has live music six nights a week… Oh yeah, and the schools that my daughter will not be attending for Elementary and Middle schools.

And, of course, I know this is all for April Fool’s Day – I recounted some from last year in my post on Friday.  The thing is, there are some strong opportunities to market products and have an eye on the future with some of the pieces that were joked about.  The Google piece above was just one of MANY things the Google folks offered up – April Fools has seemingly become their most holy of holidays. The Quest piece is what seems to have gotten the most buzz (I was sent something about it by 10s of people directly and its been written about everywhere) but they have also done things like offer: every single movie ever on DVD to your door (from YouTube); change the weather to serve your needs; auto-driving NASCAR race-cars; tracking traffic to your sites from other planets;

and, the Googlers from Oz announced their new Google street cam placed on Kangaroos’ heads. Of course, this would never fly in the States because some boneheaded legislator would find something wrong about it – and that wrong bit would have nothing to do with cruelty to animals.

But let’s get to the good stuff.  And by good stuff, I mean things that could leverage the fun to possible sales instead of just something to take up excess free time on the job. In the UK, Firebox.com has announced the availability for pre-order on Personalized Fireworks.

They even go so far as to offer the following caveat:

Please Note:

  • Best viewed from a distance of 10km
  • Make sure the box is facing in the right direction and check all commercial flight patterns before lighting the fuse
  • Once lit, retreat to a safe distance of 200m
  • Display last approximately 5 seconds
  • In some cultures may lead to idolatry

It really gets me that I have to check all commercial flight patterns and that there is not a chance in hell that I will be able to get 200m away, let alone get to the requisite 10km for optimum viewing.  But, in all seriousness, I bring this up because their product page is surrounded by all the products that they really do offer.  Yes, their product is funny and they certainly had some fun with it, but they are able to then leverage the traffic to drive awareness and, hopefully, sales at the same time.

Also in the UK, mobile provider O2 announced a new phone with a humongous battery that would last for 1,000 hours of talk time and 92 days of stand-by. Sadly, the phones are not that comfortable when kept in your pocket –

but the key thing here is that O2 does actually have a product named On and On.  If someone were to look for that, it would show up on the home page of O2 as their unlimited package.  Again, a good example of something that could drive to more business.

Toshiba got some buzz for its response to Apple and their Patent prowess.  In order to move away from the rectangular tablet, they devised a “Shapes” line where the tablets are anything but rectangular.

I look at this as something that could get people thinking about the future possibilities for technology.  So, even though it might not lead to other sales, it does something for the better good, beyond making a joke.

There are probably hundreds more of these things that appeared at larger or greater scales. If Intel and Sony were smart, they would look to parlay any interest in this obvious joke product of the Sony Vaio Q to illustrate that the Ultrabook product is still quite sweet.  Again, leveraging these things against actual product sales is all about keeping the conversation going – unless, of course the conversation veers to a funny recent post on the Sony Vaio Q YouTube page that laments, “WOW THAT WOULD REALLY SUCK FOR WATCHING PORN.”

Consumers Connections as the Metric To Rule Them All – But What Is It?

Yet another iMedia Summit has come and gone and I think they did a really nice job.  This one was the Video Summit and there was more than enough in the way of presentation and provocation to push the conversations along about media and digital video content. Shelley Palmer was the chief instigator as he pushed for people to think and make choices one way or the other about how this is all going to work – sometimes he pushed too hard, but his insights were welcome throughout.  It seemed clear that the biggest hurdle for all players – traditional media planners, digital media planners, publishers, brands, technologists and developers – is the navigation from where we are in the way of monetizing digital video content to where we think it can be.  What exacerbates the challenge is the never-ending search for the metric that clearly works for both television and digital distribution. With that search, the problem remains that powerful storytelling and true connections with consumers is oft skipped over by technologies and program mechanics – leaving everyone questioning what metric will rule them all.

Jen Dawson (TubeMogul), Felix Gomez (Pointroll), Jonathan Tavss (Scarlet Strategic)

iMedia tried something new this time by offering a track specifically for creatives and production companies to explore the tricks of the trade and, countered against the media-heavy elements of the rest of the summit, the creative samples were refreshing.  Though there could have stood to be more creative attendees, it was a strong first-go. I do wish that there was more interplay between creatives and planners as way to extend the conversation about what the possibilities may be. It ended up feeling like the creatives were excluded at a certain point and that was a shame – especially as one of the presentations in the In-Focus track showcased a strong partnership between Moxie’s media and creative teams worked closely to produce a very compelling campaign for Verizon.  Showcasing that stuff to everyone could have gotten the juices flowing about solutions other than what planners already know and the tendency to stick with that known commodity.

Both Palmer and Intel’s Futurist, Brian David Johnson beseeched everyone to envision a great future and make it happen. I agree whole-heartedly with what they said, but opportunities to get the imagination going could have been done through programming that led to more sharing and problem solving.  Whether it was by way of presenting some of the In-Focus track sections to the entire community or programming round-table sessions –like what iMedia has done at their Breakthrough summits in the past — people could have been prodded more completely to be creative and then see where that lead us.

But, in the end, the fact that there is an environment where people can share thoughts and ideas without too much preening or jockeying within a social context, these iMedia Summits are invaluable.  Hopefully, they will continue to grow and evolve.  As this was the first Video-specific summit, I look forward to seeing the evolution of both the medium and its programming in the future.  It can’t do anything but further itself into the conversation as the powers that be are pushing digital content further into the stratosphere that is usually reserved for television.

I’ve already conveyed my concerns about not staking digital as strong and specific, yet different beast and present it as such to the media community – and I brought it up at the conference as well. But, we can all hope that the similarities and differences are carefully and clearly communicated and understood by the influencers and the decision makers. Again, the type of interaction and communication that is offered at these summits can go a long way toward that becoming a reality.

Would You Do All You Can Do to Provide the Intel on Ultrabooks?

There have been numerous out of home executions created by brands to promote a product while also providing easy content creation for other media. Intel is just one of the latest to bring some interesting executions to the public.  Taking place in Asia/Pacific, Intel is trying to create additional awareness about Ultrabooks, the new lightweight, ultra-strong laptops (effectively, PC’s answer to Apple’s Macbook Air) that their processors support by tempting users. While the campaign does drive awareness about the idea of what the product is, it is not all that it can be in conveying what Ultrabooks actually are.

Posited as social experiments, the campaign set up six situations that were meant to tempt people to do different things in order to get their own Ultrabook. The resulting videos of executions around the region are fun and there were some that actually garnered a crowd – – and marketing loves a crowd. The thing that rubbed me the wrong way was that they did not really tie what people were doing to what the product actually does.  I can see there being confusion about Ultrabooks and the question regarding whether intel is now in the consumer products business with their own line of laptops.

They did a great job at drawing some crowds and even coming up with some spiffy ways to “tempt” people. Where they didn’t do all they could have done, was in tying the feats to the capabilities of the new Ultrabooks.  With six temptations – Daring, Powerful, Persuasive, Excited, Determined and Persistent – they didn’t optimize the programming to really convey that the batteries last longer (power), the boot up speeds are ridiculously fast (Persistent), great video graphics (Excited) and so on.  Surely, they could have tied those things.  I don’t know what they could have tied the idea of “Daring” to, but anything would have been better than the idea of people breaking glass to feel like they are stealing the laptops.

Again, it was a fine program with some interesting entertainment qualities.  But, when asking consumers, “What would you do to get an Ultrabook?” they didn’t really make it clear why they would want one in the first place…

International CES Recap – Tidbits of the Future

International CES 2012 brought on a bunch of questions about relevancy.  If you sell electronics, it must be invaluable.  If you are looking at what’s coming out to help with communications, information and entertainment – its always a mixed bag. With how much there was to see, I’m sure I missed a few goodies, but here’s some tidbits looking into our near and distant future – and some other things we hope will change:

  • One of my favorite sections was the Innovations Hall that was moved from the central lobby of the convention center to within a hall at the Venetian.  It ended up being worth the trip to see some of the cool products that are not only coming up, but are already available.  In a sad way, it was also fun to comment on the descriptions and set-ups as it seemed that whomever typed them and placed products was doing it at the end of a very long day. With fabulous typos, products being placed upside down and items such as a remote for one item being placed with another item it added some gamesmanship and humor in trying to find the next mistake – there were easily more than a dozen to be found.
  • LG had the most mind-blowing large presentation with a wall of screens cycling through phenomenal 3-D content as you walked from the main lobby into their showcase.  Their passive 3D glasses (like those RealD 3D glasses are certainly the most comfortable.  It became quickly clear, though, that the passive 3D experience does not have as great of depth as active 3D glasses.
  • Samsung, Sharp and others touted 4X screens that showed phenomenal resolution 4X that of 1080P, but it just highlighted the fact that we are probably years away from enough content being made in this resolution to make these sets even reasonably worthwhile.
  • Panasonic did a nice job of highlighting the technology advancements they are making via re-engineering refresh-rate technology and plasma technology in general.  The split screens showcased the differences beautifully and it was too bad that there was only a couple of people paying attention to this section as the crowds were elsewhere in the Panasonic exhibit.
  • Sony unveiled a tablet that has two 5.5″ screens that enable users to fold them in half for placement in a coat pocket or purse.  Seems pretty cool from a portability standpoint.  I would just be worried about the extra wear and tear. 
  • Huge convention center rooms diminish the scale of large TVs.  The 80″+ screens looked great, but the way they were placed made them look relatively like my 65″ at home.
  • I was impressed and excited to see a grouping of eco-minded companies represented in the hall adjacent to the Innovations hall in the Venetian that dealt with power sources, recycling and more green electronics solutions.  While their impact might not be big, it was good to see them as I had not seen them at the conference before.
  • Too many staffers have too little knowledge about the products they are presenting.  One example is a staffer in the Microsoft area whose response to a man’s question about the benefits of some laptops and she just told him that they were just the newest models.  She had no idea that the wall of laptops were on display to highlight all of the Ultrabooks that have come out as a PC answer to Apple’s Macbook Air.  If this was Intel and Microsoft’s big push for this show, it’s a shame the staff wasn’t better informed.
  • Every year, I hit the Qualcomm section at just the right time to get the perfect coffee drink that they always provide as freebies…
  • Samsung Mobile also offered free coffee, but their big buzz in the central lobby was the Samsung Note – what they refer to as a smartphone tablet hybrid.  Their hook was having caricaturists draw attendees directly on the devices.  They were only slightly larger than smartphones, so it will be interesting to see how sales go.  Also interesting to see an incorporated stylus in a new product.
  • Samsung presented TV sets that were lightweight and wireless so you can move them from room-to-room as needed.  Interesting concept that might not find many people who care…
  • Dolby set up a theatre to highlight the Dolby 7.1 surround sound on the forthcoming extreme snowboarding film, THE ART OF FLIGHT.  It sounded phenomenal, but its a shame that most people will not be able to hear it in this fashion.

All in, it was a lot of ground to cover in one day.  In some ways I wish I had more time to cover it, but I’m mostly happy that I wasn’t there longer than a day.  Without a doubt, the best showcases were ones that had well-educated staff working the product – regardless of how big or small the brand was. When looking at CES as a barometer of what’s next, it was relatively ho-hum.  When looking at it as a concept vehicle where some parts will be thrown away, there was a bit of promise but we still have a long way to go – and that’s exciting…

International CES Recap – Still a While To Go To Really Get Connected

The organizers of CES claim to cover what amounts to 37 football fields for the annual conference and my feet are complaining enough that it seems like it was even more.  There were certainly enough eye-popping presentations in the main hall – where all the heavy-hitters were – but a lot of solid elements were found in the secondary halls.  As promised, I did try to get deeper into the steps manufacturers and other players were taking to strengthen interfacing with content and what I found was neither good nor bad – it was just a little ho-hum.  Where I thought many television manufacturers would be advancing their smart or connected screens further than last year – or adding further interactivity options with second-screens, I really didn’t see much.  In the case of Panasonic, they almost acted like an entire kiosk from last year didn’t even exist.  Specific interfaces to control what shows up on the screen have advanced in small ways. But, from what was shown on the floor, the interfacing with and connecting to vast forms and formats of content still have a while before it becomes reality.

Starting with Panasonic, the exciting use of tablets shown last year to select and share content from your tablet on the big screen was greatly minimized.  Their showcase element of this type of connectivity was a limited example of interfacing with MySpace.  With the program in development, the canned presentation did not excite.  Sharp touted some connected screens, but didn’t go into specifics and their biggest interactivity showcase of the event as their Aquos workscreen meant to take the place of conference room white-boards.  Its direct incorporation of video conferencing, touch screen manipulation of images, documents and spreadsheets on a huge scale were nice, but certainly not consumer-facing.  Samsung relied much less this year on showing how Samsung mobile phones can act as controllers for their TVs and focused much more on their new voice and gesture-based controlling of the screens.  Some speculated this feature is an opening salvo to the reported functionality of the yet-to-be-seen Apple TV, but we’ll see how it plays in the long run against the offering of XBox360 and Kinect controls that would do the same on any TV it is attached to – regardless of manufacturer.

There were a couple of social connectability offerings shown by companies other than TV or mobile manufacturers.  The one that looked promising to me – if not completely there yet – was by a company named Copia.  They allow users to share notes in the margins of books as you read them on your tablet.  It seemed that the possibility to expand the mechanic to other forms of entertainment consumption on their platform was promising.  Cisco announced the incorporation of Cloud technology to its floundering Videoscape product that allows all forms of connectivity and interaction via set-top boxes and mobile by way of ActiveVideo. 

In a much less satisfying form of connectivity, but interesting all the same in what it could be with the incorporation of a Cloud is what Intel was showing off for instant sharing.  The problem with the product as it now stands is that it is only within your Wi-Fi network.  Imagine if you were able to take a picture and share it immediately with pre-determined friends and family around the world without having to compress and send through SMS, email or other.  The mechanics they showed within network would be astounding if they could be controlled through the Cloud for instant sharing.  Perhaps that’s something that could be integrated with Google+ and it circles – yet with expanding beyond the internet and onto TVs and mobile phones…

So, in the end, I couldn’t get much more insight into interfaces other than just the idea of tapping into apps as they are and not APIs.  While we will be connected, it will take a while to really get there.

Come back tomorrow to check out some other general observations of CES 2012…

An Audit That’s Even More Unforgiving Than The IRS

While there have been a number of interactive features and Apps that have used Facebook Connect to draw in your Facebook information to complete an immersive experience, the ways in which you can interface with that information is becoming even more fascinating.  Ultimat Vodka just launched a Social Life Audit.  This feature’s ability to rate you based on your photos and face recognition mechanics are definitely more unforgiving than an IRS audit – which at least allows you to present your side.

We used the basics of Facebook Connect when it first came out in connection with the marketing of the Blu-ray release of FIGHT CLUB.  It wasn’t the first to do so – a video game had done a version incorporating only images – but we took it to the next level by incorporating some contextual components.  That site from late 2009 is still live at www.welcometofc.com.

Since then, the technical capabilities using the interface have grown even stronger – perhaps even a little scarier.  Intel offered the “Museum of Me” experience that has nearly 900,000 Likes, but it also pushed the limits of Facebook Connect by requiring the ability of Intel to post comments as if they are the user.  I stopped short of allowing that because I just don’t care to have someone else posting on my behalf.  The latest buzz about the same type of feature came in the form of the equivalent of a PSA warning people about the dangers of sharing information online.  To give you and idea of Take This Lollipop‘s reach, it has 10.6 million Likes but is now offline.  It effectively illustrated how getting personal information from people online is like taking candy from a baby.

This latest feature brought to us by Ultimat Vodka analyzes check-ins and photos we’re tagged in to gauge whether we’re happy or sad, with a bunch of people or not, where we are and assigns scores to a number of parameters to measure whether we pass the social audit or not.  The cool thing is that they reward people for actually stepping away from their computers (but not their mobile) and interacting with people in the real world. In my case, I’m sure I don’t score that well because I don’t really post a bunch of photos or check-in.  Luckily, I guess, I did pass with some of the good things being that 63% of the people I’m with are happy, my crew is decent sized at 5.1 people, I’m tagged with 101 other people and – though it knows I’m married – suggest that I’ve got good “hook-up” potential…

They do a nice job by incorporating Black Book’s list of hot spots to determine some key factors in the audit and also provide suggestions on how the audit numbers can be raised. For some, I guess that would be useful.  It is certainly not a “deep” grading system as I was considered a Player for having a “hot body” in one image while I was deemed to be bored in another image taken on while discussing a shoot with my director on a set – luckily not many points (5) were taken away for that incorrect assumption.

What gets me the most is that I had so many points taken away because of images of my daughter – where they deduced she was not happy.  How can anyone remove points for a spectacularly executed “Stink Face”?

In the end, it was a fun little excursion that didn’t require much time and gave me the option of not having them take over my Facebook Account.  It gave me the opportunity to engage as much or as little as I wanted without reducing the effect of the sponsorship.  Yes, it is a little scary how much information people will provide online and how much of that information can be culled for any myriad of reasons.  I’m sure someone will be very happy to be a high scorer on this audit.  Luckily, I am not one of those people.