While we all wish we could just troll the web to check out the coolest sites, the most exhilarating use of technology, or the most elegant online animation, there just aren’t enough hours in the day. Even with those hours, it would be hard to find what is really cool and not just what has the most money going toward promotion of those online elements. So, there still aren’t enough hours in the day, but we’ve come to the time where everyone has a guide – The Webby Award Nominees… Again, it will take a very long time to get through everything, but at least there’s the semblance of a map of the web and some of this past year’s strongest offerings.
The site itself could possibly put itself up for an award. With smooth movement and simple voting mechanisms, it’s easy – though I sometimes wish it had a more elegant solution to jump in and out of details, live sites, voting and more.
As we’re constantly working to output product ourselves, there never is enough of a chance to see what else what’s out there – especially in other verticals. Without a set determination or rule of who gets to develop better experiences on the web – remember back in the day when Auto sites and porn subscriptions were at the vanguard of web development – you’re losing ground if you’re only checking out what your competitors have published. Events/sites like the Webbys remove any excuses for that research.
Remember, these are awards, so electioneering definitely plays a part. Some offerings may not be there while others with deeper pockets and promotions teams are. But, for the most part, everything that we’ve seen major buzz for throughout the year is in there to provide credence to these being the best of the year.
There used to be less categories for easier reviewing – but just like the web, there’s so many permutations of content that call for more categories. If you were to consider all of the entries in every category and vote on them, I imagine you would derive a lot of pride and deeper understanding of what’s out there. I’ll just be happy if I can get through half of it.
What excites me the most are sites that convey its purpose – marketing, news, commerce – in an elegant way. For me, that means I check out the Arts and Entertainment categories first. And with that, I fell in love with MOMA’s site on the Century of the Child. I really feel that the way users can move from one part to another fluidly is the way everything should be moving, and the content is extremely fun regardless of interface.
The showcase of products by category also illuminates how some things stay similar to how they’ve always been (check the two Disney films with almost identical navigation to what is usually seen for Disney titles and the beautiful BEASTS OF THE SOUTHERN WILD site that has long downloads for beautiful pictures but very little content.) The cool thing is finding the specific nuances that tweak typical offerings in just the right way.
Ultimately, the voting part takes away from what I like the most about the annual announcement of the nominees – the exploration. Spending time to figure out what is best when there are so many differences even within same category nominees seems to diminish what we can truly get out of this. There is just so much to see in sites, advertising, video and more.
With that being said, I’m stopping this entry that went longer than I hoped for so that I can jump back to my map of the web and continue exploring – there’s not much time…