Often, there’s a name that really sticks among the founders of the company. There’s a ring to it… It makes people smile… It seems obviously right… Or, frequently, in these times, the cute omission of vowels in a product name is just plain cool. Unfortunately, some of those names get lost in translation. The BBC’s Justin Rowlatt captures the pitfalls of naming beautifully in his column of how context can change a brand’s inflection.
Whether the ownership is too close to the product, doesn’t think beyond their initial market or just has bad luck with other things going on in the world, sometimes the brand name just leaves you wondering what they were thinking. This isn’t to say that you’ve got got neuter your brand name to make it work without offending anyone – it’s just that you should take the opportunity to get to know your audience well in order to name the brand as best as possible.
Of course, you should only have the problem of being so successful that changing your brand’s name is a major hassle. Otherwise, be sharp on the front end and strongly consider your brand name so you don’t have egg on your brand later.
If you have time to look away from the numerous sales hitting your in-box, you might want to check out a list of the Greatest Innovations attributed to 2015 that Popular Science just published. The cool thing about it is that it is not limited to one vertical, and while some lists of innovation only refer to tech, this one covers some items that have nothing to do with chip sets, wiring or other hi-fi.
One great lens to look at this list through is in thinking how product development, consumer traits and advancements in how we actually do things will be affected by these new ideas and technologies. Certainly, there are some items that we’ve heard of and considered before and some items were available in other countries or pro-grade models, but it doesn’t make them any less cooler.
Beyond my geek-love for the Sphero BB-8 and fascination with Erector Set Bridges, there were some other specific items that caught my eye:
- RED’s Epic Dragon Camera – Shooting in 6K is pretty nifty, but this baby provides flexibility in the edit bay.
- Amazon has been talking about Drone delivery, but it seems that DHL’s Parcelcopter already has it beat in delivering packages to remote locations in all types of weather.
- You can see the image of the CICADA above. This is a series of nanobots that can all work together in unison for weather readings, bomb discovery and more. The Navy just signed a contract with their parent company. I’m most interested in seeing how this might be used for (or affect) consumers – and I’ll try to keep my sci-fi mind from the thoughts of nanobots in The Day The Earth Stood Still remake that I marketed years ago…
- How cool is the Malloy Aeronautics Hoverbike? If that ever comes out for commercial use, I’ve got to get me one. Just don’t want to think about what insurance will cost.
- Sort of like putting a chip in your dog for tracking if they are lost, Anti-Theft dots allow you to do the same with all items – if the police (or finders) actually have the technology to decipher them.
- Proving that BYOD is pervading everything, NYPD just started using the DAS app to rely on mobile connectivity for quick information faster than what they can get through their patrol cars. Wanna find an arrest record quickly, pop out your iPhone or Android device!
- I would love to have solar panels, but it only made sense to me if you could use that harnessed power when the Sun’s not shining. Tesla has seemingly answered that dream with their Powerwall – starting at only $3000. Now I just need to get the panels installed for “no cost” as I’ve been marketed soooo many times.
- Something that will hopefully make a true difference is the XOFT targeted radiation treatment. Any summary written here wouldn’t do this lifesaver justice. You’ve got to zip through the listing to find out more and imagine what this would do at scale.
- I laughed a little when I saw the USB Type C in here. It will be interesting to see if it really picks up, being as the USB 3.0 never caught on. And, as we’ve found in some cases, just because Apple uses a certain type of connector doesn’t mean that it will last…
Hope you enjoy, and please feel free to add your thoughts or add items that should have been on the list below!
Posted in Innovation, Product Development, Ruminations, Strategy
Tagged Amazon, CICADA, DAS App, DHL, Epic Dragon, Mally Aeronautics Hoverbike, Nanobots, NYPD, Popular Science, Powerwall, Red, Sphero BB-8, Technology, USB Type C, XOFT
Google has developed new functionality to simplify comic book consumption on small devices – something that has been a challenge due to the dynamic way in which comic books and graphic novels are laid out. By turning the phone to landscape, a viewer can more easily scroll through the reading experience as described in the Android blog, fans should have a more compelling experience. The thing is, this functionality can be used for storytelling of many types that can make good work out of a scrolling ability. It will be interesting to see how storytellers might utilize this new feature to give audiences of all types something to cheer about.