The Work

There are a number of examples of the work brought to fruition under Scarlet Strategic and these are just a few:

CAMPAIGN STRATEGY, OVERSIGHT AND INNOVATION
Overseeing the Global Strategy and Product Innovation for the AVATAR Home Entertainment Digital Marketing Campaign , groundbreaking and award-winning pieces were conceived, managed and executed – and here’s just a few:

  • The first-ever Immersive HD Hot-spotted Trailer.  As if that first was not enough, it was also served in rich media executions in multiple countries. Winner of MediaMind Award, Addy Award and…
  • The opportunity was provided to visit Pandora using your computer’s webcam in Pandorama.
  • And, you can always bone-up on your knowledge with Pandorapedia.

CREATIVE CAMPAIGN DEVELOPMENT AND ORIGINAL CONTENT
As Executive Producer for a series of original content pieces for Fox Home Entertainment, Jonathan formulated the DON’T MESS WITH AN ORIGINAL concept, oversaw all components of development and worked closely with the directors, producers and Break.com to launch an Addy Award-winning campaign – with over one Million Views over the course of just a few weeks:

LOW COST AND SCALE AND HIGH IMPACT VIRAL
Initiated and engaged the team for the creation of  content to be used for both extended content creation as well as for video distribution in its own right.  All in the name of dancing werewolves.

And the green-screen footage that was created during the shoot enabled everyone to celebrate those dancing werewolves.

The following video presents a large sampling of the work my 20th Century Fox Home Entertainment team executed in my first 18 months as Interim Head of the department and then Head of Strategy and Innovation:

FHE Digital Marketing Sales Sizzle Reel

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s