Monthly Archives: December 2015

Would You Hire Han Solo?

Han

As we head into a new year amidst Star Wars insanity (among other, less fun, insanity) it’s a time to ponder future plans both personally and professionally. One of those might be the future makeup of your team at work – which drives the question of whether you’d hire Han Solo for your team. He has no Ivy League pedigree, he often shoots from the hip, he procrastinates and then often gets the job done better than others (always with a sheepish grin), he allows his street smarts to drive decisions rather than a background in business theory, and is often “creative” in his solutions.  Does every team need someone like this?

If you look at ESPN’s evaluation of the Star Wars characters and what roles they would play in the the starting lineups in the major sports, Han is one of three constants across all teams the others are Chewbacca and Luke. But, Han’s position is consistently more of a leadership role on the field. So, leave out your favoritism that may have formed over the years… Would you hire Han Solo? I would.

Advertisements

Say It Ain’t So! More Great Cup ‘a Joe Tech?

This morning, while putting gas in my car, I pulled out my mobile device and placed a mobile order for a Venti Latte (1% Milk and No Foam) with around 5 button presses on the Starbucks mobile app. When the gas was filled, I jumped in the car and drove 100 yards to the nearest Starbucks (I live in Los Angeles, after all…) and walked past a line of 18 people transfixed by their mobile devices while standing in line to grab my coffee that was just popping up on the counter. I still don’t get it. How can so many people not be using this great piece of technology?

What Starbucks has done – and Dunkin Donuts is following suit – by advancing a use of an app that is absolutely helpful in getting through your day rather than just being an occasional doldrums distraction, is a model for companies of all verticals to follow. By utilizing connectivity and UX in a hyper-intuitive way, they have not just made lives easier for people who only have the time to jump in and out for a coffee, they have used the available technologies to increase loyalty and gain an even stronger source of data to make their customers happier while boosting business practices. *Starbucks also gains a huge financial advantage as the customer has to have a balance in their app in order to participate – allowing the company to take on a huge amount of capital before they have to deliver the goods.

We’ll have to see if their latest program marrying the mobile ordering component of their app with a delivery service  delivers the goods that can scale. The great and innovative learning in this is they are piloting ideas that take industrial knowledge one step further to keep moving forward. I don’t know how many people will want to pay a multi-$$ surcharge for a cup of coffee to be delivered, or how many markets it would actually work in. But, if they can figure out how to provide the service in areas that make sense and are profitable… even better.

Of course, once more of the world catches on to the mobile ordering and goes straight to the counter, Starbucks will have to figure out how to deliver on greatly expanded expectations. But that’s a good problem to have. Until then, I’ll continue to enjoy walking past the line at the register while shaking my head in wonderment of when more people will make the jump.

A New Form Of Superstar Athlete? A Little Bit Of Content Will Do…

eSports

It wasn’t so long ago that people would provide a quizzical stare when presented the concept of eSports as an industry and an even shorter time since people would laugh at the thought of eSports becoming big business with a huge following. Now, adding to the list of new generational tastes and trends that bucked the naysayers of older generations, eSporting continues to crystallize itself as a huge opportunity for both entertainment and commerce. Turner Broadcasting and major entertainment/sports agency, WME/IMG have announced their ELeague and 30 weekly hours of coverage that will be coming with it on a grand scale.

For those who don’t know about eSports, it has been brewing for a few years – where video game players (both single and team) compete against each other in leagues and championships with the action streaming much in the same way we’re used to seeing other professional sports around the world. Here’s the huge opportunity — as FIFA benefits from the accessibility of Football/Soccer to make it’s sport the largest in the world, the same could be said for video games and the leagues that have formed to support them. The players you see in these leagues are the cream of the crop, but the opportunity is attainable with hard work – and these teams work hard.

Just looking at Riot Games’ LEAGUE OF LEGENDS, their competitive teams are able to focus on practice and competing 24/7 with strong sponsorship packages. Their championships sell out around the world and the demand continues to grow.

Now that the first regular linear presentation of these sports is arriving on Turner in 2016, the opportunity for growth is even stronger. What is key though – for the strength of the leagues and their competitors – is that the production is treated as strongly as those of the recognized major sports. There is no excuse not to. And, with the opportunity to highlight players that are more like the every-man through solid content development and storytelling, there is every possibility that strong competitors/personalities will be able to reach fans and consumers in ways that not even our present top athletes can.

Hopefully, the sneers and jeers will be muted early enough to allow for enough talented people to get in on something special before the opportunity passes them by.

Don’t Let Your Brand Name Fall Flat On Your Audience

Often, there’s a name that really sticks among the founders of the company. There’s a ring to it… It makes people smile… It seems obviously right… Or, frequently, in these times, the cute omission of vowels in a product name is just plain cool. Unfortunately, some of those names get lost in translation. The BBC’s Justin Rowlatt captures the pitfalls of naming beautifully in his column of how context can change a brand’s inflection.

Plopp

Whether the ownership is too close to the product, doesn’t think beyond their initial market or just has bad luck with other things going on in the world, sometimes the brand name just leaves you wondering what they were thinking. This isn’t to say that you’ve got got neuter your brand name to make it work without offending anyone – it’s just that you should take the opportunity to get to know your audience well in order to name the brand as best as possible.

Of course, you should only have the problem of being so successful that changing your brand’s name is a major hassle. Otherwise, be sharp on the front end and strongly consider your brand name so you don’t have egg on your brand later.