At the end of last week, Google’s future plans for music video subscriptions on YouTube were made more generally known. The coverage in SFGate lays out the details and concerns quite nicely. I’m certainly not the only one who has been touting for a while that fee based content is where the internet needs to be headed in order to sustain itself – but it will take the larger players (beyond news sites like the NY Times and Washington Post) to fast track the shift. In music, there’s already numerous digital subscription and purchase models. But, even including Apple, there’s no huge previously-free internet platform that has made the transition in the music space to turn us toward the end of the free internet highway. That is until now – if Google moves forward with their plans.
I think YouTube will run into many of the issues they currently have with their subscription business from a consumer perspective because so many are already used to that platform’s free offerings. I do find it interesting that they are putting the squeeze on content providers by making it that they are either all in or completely out – and I have no idea how favorable or unfavorable those terms are. Either way, it seems like they are trying to play hardball with the music industry in the same way Amazon is. Amazon pounds away for favorable terms on disc or download sales and then comes back every 10-12 months pounding away for more.
Whether it’s about bandwidth or subscription, the days of the internet being “free” are numbered. On another side of the online content play – but completely related – I’m bothered that Reed Hastings is complaining about bandwidth issues and then going around and paying everyone to enable Netflix to come through unfettered, I get his business perspective in that he’ll be able to charge more down the line while “claiming” that he “fought” it all along.
With that model, I do see a time in the not so distant future that Google products like YT, or dare I say even search, will start charging for a fast lane or specific content…