I’m sort of sad that I missed the announcement on April 20th about an online game celebrating the Grateful Dead. The timing of the announcement and the official launch was the only thing that really makes sense to me. Though it is a little too “spot on” with a release on that date for a jam band that was as much known for its relationship to drugs as it was for the actual music, the annual date celebrating marijuana (4/20) is perfect for them. Sadly, by my missing that date, it sheds a light on everything that is not right with the product itself. But as I’ve maintained a lot over the years, staying true to the story is the most important thing. This one really makes me question whether it is really brilliant in being lame…
Adam Blumenthal, a representative of the game’s creator (Curious Sense) seemed to echo Rhino’s aims of staying away from the drug references and going after a younger demographic:
“There’s nothing explicit,” said Blumenthal, who was bound to keep the game family friendly. “The visuals are psychedelic, they’re fantastical, they’re colorful, they’re whimsical but no drug references.”
That’s fine if the primary goal weren’t to collect “seed” to be able to deal with obstacles and get to the next level. In Blumenthal’s defense, he didn’t say that there was nothing implicit. Beyond that, the gameplay is somewhat old-school and I don’t know that it would actually draw in a younger audience that the gatekeepers are looking for.
But, you could argue that the game, the music, the release date and much more work perfectly as extensions of the band. The game creators even declined to have an end to the game specifically because it didn’t make sense to – in relation to the band and its music. The band and its followers (Dead Heads) were always thought of as being salt of the earth-type people, so the simplicity of the game might have something to do with it. In reality, the music was something that you could just drop into and stay within for days. It wasn’t about the long jams alone – it was about the type of music and the people who followed it. The game makes use of music from ten concerts that are thought to be some of their greatest. As you travel through the levels, players are treated to huge amounts of those jams.
It wasn’t unusual to run into Dead Heads who followed the group around for tens of shows or more in a row. The scene surrounding the shows were almost as entertaining as the shows themselves. Were they the best band ever? Doubtful. But the vibe they presented was something else that brought a type of fan that is rare.
So, if the game makers and the gatekeepers of the Dead were looking to extend the essence of what the Grateful Dead was all about for a new audience (and even re-invigorating the old audience) – where you can lose yourself for a number of hours – they seem to have pulled it off brilliantly.