Next Week at ad:tech London

With next week’s 7th ad:tech in London, I have been asked to Chair the Audiences and Markets track on the 2nd day of the conference (September 22nd).  The programs occurring within that track next Thursday are e-Commerce, Entertainment and Innovation.  With a solid line-up of speakers in this track and others, ad:tech looks well set to maintain its growing reputation as the London digital media event not to miss.

So far, the track that I am chairing is filled with discussions and studies on how partnerships with users, consumers, other brands and publishers is even more crucial now – and will only continue to be so.  What used to be thought of as “post it and they will come” doesn’t ring true (if it ever did) and a number of examples will be shown to illustrate how the implicit partnerships have added to the success of numerous campaigns.  You might be surprised by some of the partnerships that don’t maybe don’t make total sense at first glance, but show themselves as no-brainers in hindsight.

Last year, I presented a session at the conference about Executing The Narrative – focusing on the work we did on AVATAR as well as some other great examples of complete digital programs. What I was most impressed with at the conference was the consistency of strong speakers throughout the two-day conference and the quality representation of vendors on the center floor.  While ad:tech has many more choices for conference programming, the vendors on the floor were of a lower caliber.  The London edition has always proven itself to be strong, pointed and provocative.

I am truly looking forward to the great nuggets I am sure to find during the sessions and on the exhibition floor.  If you are in London, it would be great to see you there. Please stop by and say hello if you make it.

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