Old People Are Just Plain Funny – Oh Yeah, and Branded Content Can Be Passed Around

The love keeps coming for the old-age home folks… Here’s some buzz before the next series comes out in the coming weeks…

http://www.digidaydaily.com/stories/more-olds-from-break-fox/

When it comes to movie spoofs, old people are always funnier.
 
That’s what Break Media learned last year when it produced a number of original Web videos for Fox Home Entertainment aimed at promoting its library of movies. The campaign, dubbed Don’t Mess with the Original, showcased clever send-ups of There’s Something About Mary and Office Space. But it was Fight Club at Nursing Home that took off among viewers.
 
Thus, Fox is back on board with a slew of senior-citizen-starring spoofs, including Rocky, which goes live on Tuesday and the kidnapping thriller Taken, which goes live on June 7. Both clips showcase guy-themed favorites — just in time for Father’s Day (June 19) gift giving. And both star the same cast of geriatrics from last year’s Fight Club.
 
“This is part of a larger trend we are seeing,” said Small. “Brands are looking to do viral campaigns around holidays.” Recent examples of holiday-timed viral video include eBay’s campaign with Funny or Die last Christmas and Muscle Milk’s sexy pilgrim clip during Thanksgiving. “Advertisers have wisened up to the fact that people are looking to share this type of thing around holiday seasons so they are planning for it.” 
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