The buzz surrounding next week’s Consumer Electronics Show in Las Vegas is about many things – from the replacement of Microsoft as the Keynote to connected home solutions to the introduction of even larger TVs that may still take a while to make it to market. Scarlet Strategic and Scarlet Terrier Productions are proud to be part of CES through their participation as a contributing member in the ng Connect program. Of the 12 demos being shown, Scarlet Strategic is involved in two of them that bring connectivity, information and entertainment to public spaces – and best of all, they can be deployed right away.
The ng Connect Program – founded by Alcatel-Lucent – is a multi-industry ‘ecosystem’ dedicated to the creation of the next-generation user experience for connected consumers. The program is comprised of more than 190 member companies, of either Contributing or Associate membership levels, and including leading network, application and content providers and consumer electronics manufacturers.
In Alcatel-Lucent’s booth, South Hall Booth 31412, the demonstration of 12 new cloud-based service concepts created by the ng Connect Program aimed at stimulating application innovation as consumers seek ever more exciting experiences from connected devices like smartphones and tablets.
The two Demos featuring Scarlet Strategic involvement are:
- MALL WALL – Showcased on the Video Wall
A large format digital sign that is placed in a mall or public setting. It takes digital signage to the next level of interactivity, allowing shoppers to interact with the sign from their mobile phones. Shoppers can use their NFC enabled phones to scan NFC tags and initiate a session with the Mall Wall. No custom application is needed on the phone, as all phone screens are implemented as HTML5 mobile web pages. The screens can vary in size from what people may be accustomed to for mall maps to huge 120 foot long bilboards (or more) with multiple points of interactivity. The scope and dynamic scale provided by this offering is what makes it truly stand out.ng Connect Collaborating member(s): Brass Monkey, Scarlet Strategic/Scarlet Terrier Productions, wCities
Alcatel-Lucent Highlighted Products: CloudBand, Velocix, Optism, LTE
- CLOUD CONNECTED TABLES
These fully interactive surfaces serve advertising, entertainment, and media in transitional waiting spaces. They provide a delivery and consumption platform for digital media. They also provide interactivity via a multitouch screen and smartphones. The tables offer flexible 4G/LTE or wired connectivity.ng Connect Collaborating member(s): Brass Monkey, iGoLogic, wCities, IntuiLab, Scarlet Strategic/Scarlet Terrier Productions
Alcatel-Lucent Highlighted Products: DMS, CloudBand, Velocix, Wi-Fi Offload Products
The partnership opportunities generated by the ng Connect program have been phenomenal in that we are able to bring reality-based connective media platforms to market quickly and effectively. In the case of both items being demoed, the infrastructure is already in place to enable deployment to high-trafficked venues and the integration of media opportunities that Scarlet Strategic’s clients are actively looking for.
Scarlet Strategic’s involvement in the program and CES 2013 makes perfect sense as we move into an age of connectivity that could have only been dreamed of in the past.